2022 – 2024
Identity for UCLA’s Department of Design Media Arts’ Summer Institute, a pre-college program introducing
students to a range of artistic disciplines. Each year's
graphic identity revolves around a particular theme, based on a single word: “Current” for 2024,
“Dream” for 2023, and “Time” for 2022
with Silvia Rigon + Helen Tran + Yuehao Jiang + Eli Joteva
2024
The identity for 2024 centers around the theme “Current” and examines the word in both its noun form (a flow
or a
movement) as well as its meaning as an adjective (of the present moment). A custom typeface was designed to
reflect the theme, where each letter is composed of the ones
that come before and after itself: A is made of Z’s and B’s, B is made of As and Cs, and so on. Each letter is in a way, always “current”.
2024
Digital poster announcing the final exhibition in 2024
1080 x 19202024
Certificates for completing the two-week program
8.5 in. x 11 in.
2023
For 2023, the graphic identity was conceptualized around the theme “Dream”. Considering the word's relationship to Los Angeles—the location at which the program takes place and the city's reputation for its filmmaking industry—a set of unique patterns were derived from still frames of sci-fi films set in the city. Images taken from these films were abstracted into roarschach-esque inkblots that are at the same time cloud-like, referencing various associations with the word “Dream”.
2023
Title graphic for a presentation introducing students to the program's curriculum.
1920 x 1080
2023
Design system for promotional materials across formats
Various dimensions
2022
Based on the theme “Time”, the visual identity for 2022 plays with the colon as a symbol associated with time. Using Times New Roman as the base typeface, all “i”s were swapped out and replaced with colons.
2022
The website for 2022’s program features drop shadows that change position throughout the day, functioning as a time-telling device. To embrace the open-endedness of the theme, a range of media in reference to time (in filmmaking, in popular culture, in spirituality, etc.) are linked in the margins of the site as a way to encourage exploration.
Visit Website2022
A dark mode was also designed as part of the website’s experience. If visited after 7pm (the rough average time at which the sun sets during the two-week period of the program), the website will render in dark mode.
Visit Website
2022
Certificates handed out to students for completing the program. Within the margins of these certificates are cheeky motivational quotes containing the word “time”, such as “Time has a wonderful way of showing us what really matters”
8.5 in. X 11 in.
Night School
Web
2023
Website for a week-long workshop that took place in the Graphic Design department at the Yale School of Art
with Alvin Ashiatey + Jamaal Benjamin
The website borrows the movement of bouncing DVD logo screensaver to reference a state of trance. The site
changes throughout the day, getting darker as it approaches the start of the workshop’s programming, which
begins daily in the evening.
Visit Website
Stefanie Nelson Dancegroup / Dance Italia
Identity
Print
Web
2019
Promotional materials and front-end website development for Dance Italia, an Italy-based dance workshop, and
its parent company Stefanie Nelson Dancegroup, a New York City-based performance ensemble
with Gretel NY
2019
For their 20th anniversary, Stefanie Nelson Dancegroup sought to refresh the organization's visual identity. The new graphic identity references the physical forms and movements of dancers. The updated visual language is informed by Nelson’s approach to choreography, which is often characterized by awkward, contorted and ambiguous movement
2019
The wordmark echos the movement of dancers in space and functions as a framing device that not only contains but interacts with other graphic elements
2019
A library of bodily abstraction was developed to express and suggest movement
2019
Postcards for Stefanie Nelson Dancegroup
2019
Posters for Stefanie Nelson Dancegroup
2019
Social media posts for Stefanie Nelson Dancegroup
2019
T-shirt and tote bag for Stefanie Nelson Dancegroup
2019
Dance Italia is a summer program based in Italy, founded by SND. While both speak the same geometric language, DI uses the shapes as outlines and disjointed segments. Along with more vibrant colors, these subtle graphic variations attempt to communicate as more lively and adventurous, and appeal to a younger audience
2019
Website for Dance Italia
Visit Website
2019
Poster for Dance Italia
Belonging at Google
Web
2022
Print and interactive campaign featuring interviews with Googlers, aimed to encourage a sense of belonging at Google
with Google Brand Studio
2020
32 poems collaged from screenshots of found text scraped off of buildings,
signages, and other urban surfaces via Google Maps.
All screenshots were taken from the Google street view of Monterey
Park, a neighborhood in the San Gabriel Valley region of Los Angeles.
These poems were self-published both through print and web. The physical zines were printed and
bound at home, then anonymously distributed at various locations throughout the city.
The zine features 16 poems in English, and 16 in Chinese. The city has a dense Chinese-American population.
Together with the
website, the resulting collages function as maps for poetically navigating the neighborhood as well as an ode
to a city during quarantine.
Visit Website
PHOENIX
Identity
Print
2020
Identity for a work-in-progress dance performance meditating on the cycles of life
with Selcouth Movement + Marianna Varviani
The performance explores the myth of the phoenix and its journey through the stages of birth, flow, struggle, destruction, and rebirth.
The graphic identity centers around elevated “O”s, drawing attention to the circle as a symbol that relates to the cycles of life.
Posters
11 in. x 17 in.
Postcards
4 in. x 6 in.
Program
5.5 in. x 8.5 in.
Program
5.5 in. x 8.5 in.
Spaces to Belong
Web
2021
Interactive campaign featuring interviews with LGBTQ+ businesses, as part of a larger Pride at Google
initiative.
UCLA School of the Arts and Architecture Celebrations
Identity
Print
2018 – 2019
Identity for a series of quarterly celebrations at UCLA’s School of the Arts and Architecture
with Anne Marie Burkie + Kylie Carrigan + Louise Forster + Hannah Burnett
2018
Based on the existing UCLA Arts logo, which features a colon, unique letterforms were generated from a set of circular grids that can be reconfigured and act as the visual identity for each year’s events.
2018
Poster for Fall 2018, the first gathering in the series
24 in. x 36 in.
2018
Maps and guides for visitors at the event
5.5 in. x 8.5 in.
2018
A custom interactive image filter was programmed to process images of visitors taken at a photo booth at the event
2018
Participants could download their rendered portraits via a facebook album
2018
Processed portraits
2018
T-shirt for the Fall 2018 opening
2019
For the Winter 2019 celebration, the event was held at the Hammer Museum
2019
Posters for Winter 2019
24 in. x 36 in.
2019
Social media post to advertise the Winter 2019 gathering
2019
Animated program projected at the venue during the Winter 2019 gathering
🧩
etc
2017 – 2024
Miscellaneous print and digital ephemeras.
2021
Smile More Studios
Identity
2017
Detour
Print
2018
Genesis
Motion
2018
Genesis
Motion
2020
Domestic
Typeface
2022
Yale Pathways
Identity
2020
NEW HOME
Print
2020
NEW HOME
Print
2020
NEW HOME
Print
2021
My Octopus Teacher
Identity
Motion
2023
New Haven Open Studios
Identity
Print
2023
New Haven Open Studios
Identity
Print
